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Dear Bankless Nation,

I want to draw your attention to three things this week:

1. Visa bought a CryptoPunk ($150k)

2. Budweiser bought beer.eth ($100k)

3. YouTube’s gaming lead says NFTs are “self-evident”

This isn’t how I thought Fortune 500 companies would come to crypto but I’ll take it.

We all thought these companies would come to crypto because our stablecoins are awesome or because DeFi yield is so good or because they needed digital gold for their balance sheets.

You know…serious stuff.

Turns out they’re coming for our jpegs.

But this actually makes sense.

NFTs are fun. They’re non-threatening. They’re not coming to disrupt bankers. They’re not promising a reasonable expectation of profits from the efforts of others.

How can a regulator get mad at a Cool Cat?

And culture as an investment isn’t new for companies like Visa—they own many vintage pieces from the early days of finance like paper credit cards and those manual credit card Point of Sale things.

Budweiser too. They were known for being an earlier purchaser of website domains amid the .com bubble. Now they’re doing .eth NFTs. They purchased a Rocket Factory NFT to go along with it.

This won’t stop here.

Every brand, every community, every influencer is going to have an NFT strategy. They’ll buy NFTs for legitimacy. They mint them to supercharge their growth.

“NFTs are self-evident” says the head of gaming at YouTube.

(Btw if you think NFTs are crazy now just wait until the gaming industry shows up.)

This is the early stages of a land grab for crypto culture.

And what’s the epicenter asset of all this?

ETH.

So much ETH was burnt last week on NFT transactions.

So much ETH was used as money.

No wonder Raoul Pal called Ethereum “the greatest trade in the world” when we recorded our Bankless episode with him—btw that podcast will be available for Premium members early… sometime this weekend. 🔥

I can’t wait for next week…

• Podcast with Raoul Paul who turned into a full ETH bull since we last spoke

• We show you how to connect your ENS name to a .com (new functionality!)

• Ben’s doing a guide to multi-chain yield farming

Enjoy the weekend.

- RSA

P.S. Tracer DAO is launching a new perpetual product! Get involved—read their newly published Litepaper here. Join their DAO.

🙏 Sponsor: Balancer—Earn $BAL back on trades when you swap tokens on Balancer.

Recap for the week of August 23rd, 2021

🎙️ WEEKLY PODCAST EPISODE

Listen to podcast episode | iTunes | Spotify | YouTube | RSS Feed

🧠 Level up with the exclusive debrief episode for The Crypto Coalition.

ACTION RECAP 📚

1. Execute any good market opportunities you saw in Market Monday

2. Learn how to fractionalize NFTs 🔥

3. Read The Holy Trinity for Adoption

4. Research The Liquidity Singularity

5. Predict whether NFTs will flip DeFi

WATCH & LISTEN 🔊

1. 🎙️ Listen to The Crypto Coalition | Ryan Selkis

2. 📺 Watch NFT Mania | Andy8052 & DeeZe

3. 📺 Watch Rollup: Visa buys CrytpoPunk | Budweiser Beer | NFT Mania

4. 📺 Watch Layer 0: Dmitry Buterin (New podcast series!)

METAVERSAL 🧙‍♂️

1. NFTs are Winning

2. Return of the Aavegotchis

3. It’s a Punk’s World

BANKLESS DAO 🏴

1. NFT Mania Spreads to Bankless DAO | Weekly Rollup #17

2. Decentralized Arts #1 | August 23rd

3. DAO Control of multisig

4. SubDAOs and SubTokens

5. FightClub Proposal

Weekly Subscriber Perks 🔥

Bankless Premium Members get access to perks like these:

• Full Access: JPEG Mania | Market Monday

• Exclusive: Debrief for The Crypto Coalition

Launch your own raffle for Bankless Badge holders! Go ahead. We can’t stop you…

📺  State of the Nation: NFT Mania

🎙️Listen to Podcast Episode | 📺 Watch the Episode

We’re now live streaming State of the Nation—join us at 2pm EST every Tuesday!

🗞️ Latest Weekly Rollup.Download the crypto meta to your brain in this weekly show.

Listen to podcast episode | iTunes | Spotify | YouTube | RSS Feed

Jobs opportunities 🧑‍💼

✨ See all listings on the Bankless Job Board✨

1. TracerDAO is looking for a Senior Frontend Web3 Dev

2. Immutable is hiring a Senior Product Manager

3. Pallet is hiring a Full Stack Engineer

Go Bankless. $22 / mo. Includes archive access, Inner Circle & Badge—(pay w/ crypto)

🙏Thanks to our sponsor

Balancer

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Download the whole week in Bankless in <10 mins with tl;dr.

Crypto Gucci 🦇🔊 @CryptoGucci

Literally just digested 10 hours of @BanklessHQ content in 10 minutes with the latest update from @luke_spotlong TL;DR is the easiest way to get caught up each week! Check it out👇 youtube.com/watch?v=Yy9CY-…tl;dr | How Infrastructure is Huge for Crypto (Week of August 22)Catch up on this week’s Bankless content!Follow Luke on Twitter:https://twitter.com/luke_spotlong------🚀 SUBSCRIBE TO NEWSLETTER: https://newslette...youtube.com

August 25th 2021

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Write for Bankless

Not financial or tax advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This newsletter is not tax advice. Talk to your accountant. Do your own research.

Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets. See our investment disclosures here.