The Culture Landgrab | Weekly Recap

Visa & Budweiser buying up crypto culture like degens...what's that mean for us?

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Dear Bankless Nation,

I want to draw your attention to three things this week:

  1. Visa bought a CryptoPunk ($150k)

  2. Budweiser bought beer.eth ($100k)

  3. YouTube’s gaming lead says NFTs are “self-evident”

This isn’t how I thought Fortune 500 companies would come to crypto but I’ll take it.

We all thought these companies would come to crypto because our stablecoins are awesome or because DeFi yield is so good or because they needed digital gold for their balance sheets.

You know…serious stuff.

Turns out they’re coming for our jpegs.

But this actually makes sense.

NFTs are fun. They’re non-threatening. They’re not coming to disrupt bankers. They’re not promising a reasonable expectation of profits from the efforts of others.

How can a regulator get mad at a Cool Cat?

And culture as an investment isn’t new for companies like Visa—they own many vintage pieces from the early days of finance like paper credit cards and those manual credit card Point of Sale things.

Budweiser too. They were known for being an earlier purchaser of website domains amid the .com bubble. Now they’re doing .eth NFTs. They purchased a Rocket Factory NFT to go along with it.

This won’t stop here.

Every brand, every community, every influencer is going to have an NFT strategy. They’ll buy NFTs for legitimacy. They mint them to supercharge their growth.

“NFTs are self-evident” says the head of gaming at YouTube.

(Btw if you think NFTs are crazy now just wait until the gaming industry shows up.)

This is the early stages of a land grab for crypto culture.

And what’s the epicenter asset of all this?


So much ETH was burnt last week on NFT transactions.

So much ETH was used as money.

No wonder Raoul Pal called Ethereum “the greatest trade in the world” when we recorded our Bankless episode with him—btw that podcast will be available for Premium members early… sometime this weekend. 🔥

I can’t wait for next week…

  • Podcast with Raoul Paul who turned into a full ETH bull since we last spoke

  • We show you how to connect your ENS name to a .com (new functionality!)

  • Ben’s doing a guide to multi-chain yield farming

Enjoy the weekend.


P.S. Tracer DAO is launching a new perpetual product! Get involved—read their newly published Litepaper here. Join their DAO.

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Recap for the week of August 23rd, 2021


Listen to podcast episode | iTunes | Spotify | YouTube | RSS Feed

🧠 Level up with the exclusive debrief episode for The Crypto Coalition.


  1. Execute any good market opportunities you saw in Market Monday

  2. Learn how to fractionalize NFTs 🔥

  3. Read The Holy Trinity for Adoption

  4. Research The Liquidity Singularity

  5. Predict whether NFTs will flip DeFi


  1. 🎙️ Listen to The Crypto Coalition | Ryan Selkis

  2. 📺 Watch NFT Mania | Andy8052 & DeeZe

  3. 📺 Watch Rollup: Visa buys CrytpoPunk | Budweiser Beer | NFT Mania

  4. 📺 Watch Layer 0: Dmitry Buterin (New podcast series!)


  1. NFTs are Winning

  2. Return of the Aavegotchis

  3. It’s a Punk’s World


  1. NFT Mania Spreads to Bankless DAO | Weekly Rollup #17

  2. Decentralized Arts #1 | August 23rd

  3. DAO Control of multisig

  4. SubDAOs and SubTokens

  5. FightClub Proposal

Weekly Subscriber Perks 🔥

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Launch your own raffle for Bankless Badge holders! Go ahead. We can’t stop you…

📺  State of the Nation: NFT Mania

🎙️Listen to Podcast Episode | 📺 Watch the Episode

We’re now live streaming State of the Nation—join us at 2pm EST every Tuesday!

🗞️ Latest Weekly Rollup.Download the crypto meta to your brain in this weekly show.

Listen to podcast episode | iTunes | Spotify | YouTube | RSS Feed

Jobs opportunities 🧑‍💼

✨ See all listings on the Bankless Job Board

  1. TracerDAO is looking for a Senior Frontend Web3 Dev

  2. Immutable is hiring a Senior Product Manager

  3. Pallet is hiring a Full Stack Engineer

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Not financial or tax advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This newsletter is not tax advice. Talk to your accountant. Do your own research.

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